There are many ways to leave a good impression and connect with your clients and customers. One way that many people overlook is their email signature. Your email signature is like your online business card. When someone receives an email from you, a good email signature will include everything they would want to know about you and your business. In this post, I will break down the essentials of a good email signature, give you a quick tutorial, and leave you with some great templates.
This post contains affiliate links, please read the disclosure here.
Here is my email signature, and these are the things I think are most important when it comes to your email signature:
Credentials: Including your credentials is very important because you cannot assume someone knows exactly what you do and what you’re capable of. Showing someone the many different hats you wear may open up new opportunities.
Social media: Putting your social media on your signature will allow your clients to check you out and see what you’ve been doing and what you can offer. Make sure to connect all your PROFESSIONAL social platforms, meaning if you have a business Instagram don’t connect your personal one in the signature. You want to keep everything professional.
Availability: If you don’t have an office or your working schedule is not mentioned on your website, stating your availability will save you a lot of headaches. Letting your client know the hours of operation and how soon they can expect to hear from you will create realistic expectations for your clients.
Website & Email: These might seem obvious and unnecessary, but I would recommend including, because the more information on how to reach you and what you offer is available the easier it is to access you. Don’t assume – make everything available.
Image: Choose a headshot or front-facing image of yourself. Make sure to choose a picture that is happy and smiley; this will make your clients feel like you’re approachable and nice. Keep it professional and use a high-quality image.
Extras: Also, if you have a podcast, a book, or anything specific you want to direct people’s attention to, include it in the signature.
Your email signature should be a direct creative translation of you & your business. Make it fun, interesting and full of colors. Try to avoid only using black and white, let your brand shine through your signature.
How to make your own
1. Open a google docs
2. Create a chart of 2 columns
3. Put all the information you want including links and your image. Design it as you’d like.
4. Once you finish, go to table proprieties by right-clicking the table/chart.
5. A little window will pop up and you will change the border colour from black to white.
6. Once you change the colour and you’re happy with the design, copy your new signature into you’re google email.
7. Go to your email and then to settings.
8. Once you get into the settings, scroll down and you will see a signature area. Simply past your signature into that box and adjust your font size to fit with the box.
There you have it, a super simple way to create your own signature.
Now, if you don’t want to create your own signature and you would like to buy a well-designed and high-quality signature I would highly recommend you check out Creative Market. Creative Market has hundreds of beautiful email signatures to choose from that will step up anyone’s email signature game.
Or, if you want a custom made email signature for an amazing price from a freelancer, you can also give Fiveer a shoot. they have hundreds of freelancers ready to do any creative job you need.
Now go create/ buy an amazing email signature!