COLD EMAILS…we all love to hate them, but at some point in our business, we need them. I have gone through MANY templates that didn’t work, and I have had my fair share of being ignored and rejected. BUT after many trials and errors, I found a winning formula that got me triple the replies and double the calls. Here is how I did it…
Introduction
When you’re writing your email, there are a number of things you need to consider:
- Is this the ideal client for me?
- Do they need the kind of service I offer?
- Do they have the right kind of content for my services?
If you answer YES to all of the above, you can start your introduction.
It’s important to remember that when you begin your email, you don’t do so by talking about yourself. You need to start by relating to your client’s work and content:
Hey X,
I just wanted to reach out and say, (something about their business that you really liked, perhaps a blog post or a podcast episode).
Continue talking about their business in the first paragraph, but keep it short and sweet:
- Compliment their business
- Compliment the design
- Include something that will engage them and hook them to continue reading People love compliments and they are more likely to be interested in you for paying attention and complimenting them.
Body
In the next paragraph, state the problem you’re looking to solve for them:
I am reaching out because I was looking through your website and I noticed that you’re not using X to max your X.
Customize this section as you see fit, but remember that this is the critical line. The prospective client will either continue reading, or they will stop and move on with their day. List one problem you find in their business, why they need to fix it, and how you can help them fix it. Remember to be clear and concise about the value or benefit of fixing this issue.
After you tell them the problem, introduce yourself and your business:
My name is X and I manage Y. Y does (explain the business and what it does). (Write what you do for your clients and the results you bring).
Don’t overdo it in your business introduction. Keep it short and sweet. Focus on what your business does overall, the specific service you offer that is relevant to them, and the results this service can bring.
Results
After you introduced your business, you have to show them what you’re worth. In this part of the email, you bring your “proof”. You take one of your best clients and use their results (don’t expose your client unless they gave you permission to do so). For instance, if your business is coaching, take one of your clients and show off their results. This part is further validated if you have a document and numbers to support your words. I always attach an image that shows off the results and how long it took me to reach them.
When I attach a document that shows off the results, this gives my potential client an understanding of what they could potentially reach if they worked with me:
As you can see in the attached file, one of my client’s (the service you provided) and it generated X. You will also notice how much X was generated from X in X amount of time and growing.
The closer
Now, we’re almost done this email. All you have left to do is relate your service back to your potential client’s business (again):
Your website has amazing content that would benefit from X, and I would love to work with you to show you how great X is. There is so much potential in using X for your business and I would love to help you reach that potential.
Please let me know if we can set up a call in the coming week and discuss why it’ll be great if we worked together.
Looking forward to hearing back,X(Business name)
THE FINAL PRODUCT
Hey X,
I just wanted to reach out and say, (something about their business that you really liked, perhaps a blog post or a podcast ep).
I am reaching out to you because I was looking through your website and noticed that you’re not using X to max your X.
My name is X and I manage Y. Y does (explain the business and what it does). (Here, write what you do for your clients and the results that you bring).
As you can see in the attached file, one of my client’s (the service you provided) and it generated X. You will also notice how much X was generated from X in X amount of time and growing.
Your website has amazing content that would benefit from X and I would love to work with you and show you how great X is. There is so much potential in using X for your business and I would love to help you reach that potential.
Please let me know if we can set up a call in the coming week and discuss why it’ll be great if we worked together.
Looking forward to hearing back,
X(Business name)
Subject Line
Now that you’ve completed your email, you need to figure out the subject line for your email. This is as important as the email itself. Often, people don’t open your email simply because your title wasn’t attractive enough.
So how do you come up with an attractive title?
I use the potential client’s name and then add something that relates to the problem such as
X, does your Y working well for you?
X, A question for you about Y.
There you have it: the cold email that helped me book and close many of my clients.
Also, if you want to track your emails and find out if someone indeed read them, you should install the Hubspot google extension. Using this extension you can track all emails that you sent, you can see how many times they were open and when.